The Brief
Toshiba were unveiled as official office automation supporter of the Glasgow 2014 Commonwealth Game. Its products were used throughout the games from the press centre to the athletes’ village. As part of their sponsorship, Toshiba where allocated a number of tickets that they wanted to hand out to their Corporate Clients, and more importantly to their staff who made it all happen.
The Idea
Create a campaign that celebrates the “Behind the Scenes Heroes”. Not only for Toshiba, but for the games themselves, the sport scientists, nutritionists and technologists behind every winning performance.
The Result
”The campaign has proven to be a big hit with our three key audiences: our staff, our dealers and our direct customers.”
Jeremy Spencer, Marketing Director Toshiba TEC