The Brief
Music can have a powerful effect on us all, it can stir emotions and has the ability to take us back in time to a specific memory. Never has this been more important than for people living with Dementia.
Playlist for life wanted us to create a campaign on a limited budget, to raise awareness of the powerful effect personalised playlists can have on people suffering with dementia.
The Idea
Show the person behind the condition and how music can help them shine through once more. Show the ME in deMEntia
The campaign went on to be nominated for a Marketing Star Award