The Brief
D&AD brief to create a brand for a travelling art exhibition that would tour hospitals around the country.
The Idea
Rather than a traditional flat printed logo, I wanted to use a physical object as an identity. HeART used oversized picture hooks to hang the exhibition and act as an indicator for patients, staff and visitors. The exhibition would be hung all over the hospital giving people the chance to view the art work no matter their mobility. Print material was also produced to promote the exhibition.
The Result
D&AD in-book award.